Spam to get plastic packaging

Filed under: Industry News — Posted by: Mark on July 3, 2013

From cut to size acrylic to toothbrushes and computers, plastic is used for a number of important functions, thanks to its flexibility and durability, and now it seems that processed meat item Spam will be dispensing with its traditional tin container in favour of a more practical plastic one.

The makers of Spam, Hormel Foods Corp, are looking to attract new buyers for their product by offering it up in ultra-modern plastic tube containers, which can be resealed and kept fresh for longer by being placed in the fridge.

Spam’s original packaging has been in use for 76 years now, and it seems that Hormel is looking to update the product with a view to attracting a younger market.

Spam’s packaging changes are the latest of many attempts to broaden Spam’s perceived diversity, including the introduction of breaded spam sticks in some countries, which were designed to appeal to the fish finger-loving younger generation.

As well as introducing a new practical plastic tube for its Spam, the makers have also tried to give the product an upmarket feel with the introduction of garlic flavoured Spam and black pepper Spam, which they hope will attract discerning customers.

Spam’s new plastic packaging will be accompanied by a six-figure sum advertising campaign which it is hoped will spread the word about the versatility of Spam and its new gourmet flavours. The new tubs are set to retail at £1.79 and are going to be made available at Tesco and Asda stores before being made more widely available.

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