Coca-Cola encourages creative plastic recycling

Filed under: Recycling — Posted by: Emma on September 4, 2013

Soft drinks giant Coca-Cola recently kicked off a new initiative which it hopes will encourage more people to recycle plastics.

Most plastics, from Dibond plastic to Coke bottles, can be recycled, but only about half of plastic bottles are recycled, according to a report from May this year. Coca-Cola’s ‘Don’t Waste. Create’ initiative is a six-week long programme hoping to change this by promoting sustainability

Coca-Cola is working on the initiative in conjunction with Sainsbury’s. The online campaign, it says:

“[will] encourage consumers to use their waste packaging at home in a fun and useful way, while also pledging to recycle.”

Parents taking part in the initiative will be called on to make online plastic recycling pledges where they will commit to recycling plastic bottles, and other products, by transforming them into completely new items, such as birdfeeders and plant watering devices. Anyone who takes part will be entered into a competition to win a holiday in France and will also be rewarded for their recycling efforts with vouchers for money off Coca-Cola products.

Speaking of the initiative, Nick Brown, the AD of Coca Cola Enterprise said:

“By asking them to re-use and then recycle plastic bottles, ‘Don’t Waste. Create’ encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste.”

The company hopes that its initiative will be far-reaching, encouraging many more people to think seriously about plastic recycling and the alternative uses of plastics that would otherwise be thrown into landfill.

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